I have been working on a Kinetic Word Video or also known as utilizing typography for video. Well, I did't know anything about this at the beginning of last week. I also didn't know how to use Adobe After Effects. It was a steep learning curve but I figured it out and I am happy with the results. Take a look at my 1 minute and 20 second video that I am using as a commercial and a how it works video to get customer's excited about the site.