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Thursday, March 24, 2011

5. Social Media Marketing Made Simple

Social Media Marketing Made Simple/Productivity Wherever You Work


Event Date: 
 3:00 pm - 5:00 pm

Cost: 
 FREE

Location: 
 MassChallenge, One Marina Park Drive, Boston, MA 02210
Description: 
Constant Contact and Turnstone will host two sessions.  The first session facilitated by Constant Contact will help you simplify Social Media Marketing.  Turnstone will then facilitate an interactive session pertaining to productivity wherever you work.  Both sessions will be followed by a cocktail/networking hour!


Take aways:

Keep your content professional on all your different platforms (Facebook, twitter, blogs, etc)
Email news letters can be very helpful in your marketing effort. (Make sure it is easily shareable) 
Have you thought about selling through Facebook? You can have a "shop now" button on your Facebook business profile. It can work as a second website for you. You can interact with personal Facebook profiles as a business. 

Twitter allows you to monitor what people are saying about your business. Negative comments can let you find problems and address it. It also lets you monitor your competitors. Don't think of twitter as broadcasting but as monitoring. Most people do not read all the tweets for the day so don't think that your tweeting is giving you great exposure. (Also use hash-tags to easily allow users to follow what you are pointing out. Think URL link)

LinkedIn utilize the links page to link to your business. Not much else on LinkedIn other than keep building your network so it will help your company.

Have a promo to get fans to "like" you on Facebook' This will help build your customer base when you are trying to grow.

Use interactive icons: (Follow us on Facebook or Twitter) Out going email signatures, business cards, printed material. Use a QR code so people can use camera phone to link to you.

So how much time should you be doing social monitoring. (An hour of day at least) 
Popular monitoring tools: Google Alerts, Hootsuite, tweetDeck, RSS, NutshellMail
"NutshellMail" seems to be really good at monitoring. (Allows you to have a specific  time when you can sit down and attack all your social media marketing)
Lastly, she had an example of a nail salon that used phrases for discounts. If they heard about a promo on Twitter the customer would come in and say, "I love nails" and that would get them that deal. If they said, "Nails are great" then  he would know that they used came to him via Facebook etc.
Presentation was done by Corissa St. Laurent and she was very good.
facebook.com/constantcontact.corissa
@corissactct
cstlaurent@constantcontact.com
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Then Turnstone did a talk right afterwards. myturnstone.com, @myturnstone, facebook.com/turnstonefurniture
How to be more productive at work.
Create a re-charge place. A place that you go to clear your head. Outside, play games (pool table), a quit place, a walk) Threadless actually has a Air-stream trailer in there office where people can go and hide out to recharge.
Know when you work best. What time are you most affective and plan your day accordingly. 
A great rule for an office. "Don't interrupt me" rule. If you have earphones in do not interrupt me. Or green, yellow, red bean bags on your desk. Each one lets people know if you can be approached. 
Spaces you should break things into: Meet, mingle, and escape spaces. This makes a very productive way for people to work. Also standing height tables are great to have. (How about standing room meeting rooms?)
Sitting position is important. Monitor at eye level. sit with your knees 2 inches out from the end of your chair. Stand occasionally. Did you know that when you break your concentration it takes 20 minutes to refocus on your task.
I just thought of having a giant bean bag to take a break from my desk. I think I may go buy one.




Talk was done by Mike Bistline
Update 4/1/2011 Happy April Fools
Happy to say my Ultimate Sack came today. I opened it up and fluffed it up! It has my company name on it and the company colors. Tried it out and it is comfy as can be, Hopefully this will help eliminate the pain in my non-dominate side of my neck. So there! Take that NECK.





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